Fitness First, the largest privately owned health club group with over 540 clubs worldwide, has increased its presence in the ‘healthy gaming’ sector with a new range of official peripherals. In May, the firm put its name to Black Bean and Ubisoft’s Wii fitness title New-U, which is due for release next month, and now major peripherals manufacturer Blaze has secured the exclusive worldwide rights to produce Fitness First-branded exergaming accessory products across all platforms. Blaze’s Fitness First branded accessory products now include a Silicon Skin for grip and a Wii Fit Yoga Mat and they will soon launch wrist and ankle weights and a full Wii Fit Workout Kit. Fitness First flexes games license
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