Monday, February 8, 2010

Seeking Game-Changing Solutions to Childhood Obesity

It seems recently the White House Office of Science & Technology Policy (OSTP) and the U.S. Department of Agriculture hosted a workshop to gather insight from leading experts in the fields of gaming and technology to inform the development of a nutrition game-design challenge.

The Healthy Kids Challenge is a call to American entrepreneurs, software developers, and students to use a recently released USDA nutrition data set to create innovative, fun, and engaging web-based learning applications that motivate kids, and their parents, to eat more healthfully and be more physically active.

Some of the major design-related themes that emerged from the Workshop are:
Goal - potential for games – powered by nutrition data – to change behavior in our target segment
Incentives - government limitations on the size of the prize ($3000)
Final Products - spectrum of potential final products (ideas, game story boards, working prototypes, and market-ready
“final” products)
Commitment - incorporating nutrition data in already-developed games, faculty assigning class time towards building
nutrition games, or organizations spreading the word about the contest.

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