What do women want?

The release of the Nintendo Wii brought about the entrance of the mature female game player who purchases games mainly for “virtual fitness” and videogame publishers, pushing to expand their businesses, are making games that target girls and women a new industry battleground. This holiday season more games than ever are being geared toward female players, including several workout games. Though a few publishers have developed computer games for women in the past, the genre wasn't considered significant until the past several years. Now many videogame firms are making the play for women, as publishers roll out fashion-themed games for girls and workout and dance titles for older females. Ubisoft will be introducing "Your Shape," a personal-training game, and "Just Dance," a dancing game, in November.